Lay’s Japanese Wagyu Kobe Steak (Japan Edition)

Savor the luxury of Japan’s finest steak—in chip form. Lay’s Japanese Wagyu Kobe Steak chips are a premium snack experience inspired by the rich, buttery flavor of authentic Kobe beef. Each bite is packed with bold umami, a savory grilled aroma, and a melt-in-your-mouth steakhouse flavor that captures the essence of Japanese culinary excellence.

Imported from Japan, this limited-edition flavor is a rare find and a must-have for global snack lovers, collectors, or anyone craving an elevated chip experience. Crunch into a flavor that’s as indulgent as it is unforgettable.